Risk vs Crisis Communication
What’s the difference?
Risk communications occur proactively, usually before an actual emergency occurs. It aims to educate, inform, and raise awareness about risks and what actions to take to mitigate them.
Crisis communication involves providing accurate, timely, and relevant information during an emergency to manage information flow, address concerns, and guide actions.
Crisis communication involves more than key message creation and spokesperson prep.
At Hour-Zero, we recognize that fact and incorporate solid research, best practices, and behavioral theories to create effective strategies and resources for all phases of your plan.
That means addressing your risk AND crisis communications needs.
We apply concepts such as behavioral economics, negative dominance, and trust determination to improve the effectiveness of your emergency communications.
Our communications plans promote standardized, efficient, and coordinated communications while recognizing the needs of diverse stakeholders.
Need assistance? Our communications specialists are available to provide additional support through communications training, campaign development, or crucial communications aidt in times of emergency.
Did you know Hour-Zero has an emergency communication tool? It’s true!
HZ Alert – a mobile and web-friendly application that integrates with the Hour-Zero School Emergency Program.
Call us to talk about your crisis communications needs.
Discover more industry-leading services available from Hour‑Zero.
